Scoop, 11/25/2014
Dr Peter Molan is widely acknowledged as the father of NZ’s
flourishing Manuka Honey industry.
A respected academic, his work over many years to unlock the
healing properties of this unique food has seen many NZ businesses thrive as
demand for this super-food has grown internationally.
Dr Molan has always maintained an independent stance,
co-operating with the industry and sharing his knowledge willingly, but at the
same time challenging claims that he believed could not be substantiated by
those whose marketing efforts may have become overstated.
In a recently published decision, the Advertising Standards
Authority (14/496) upheld a complaint made by Dr Molan regarding claims made by
the UMF Association on their website that could lead consumers “to believe
incorrectly that the UMF [UMF is a registered trade mark of the UMF Honey
Association Incorporation] brand of manuka honey is the only one that adheres
to the recognised NPA standard.”…
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